Grimsby Town FC and the Mariners Trust have unveiled a groundbreaking initiative: the Mariner Priority Points scheme. This innovative loyalty program is a direct response to the passionate feedback from the club's dedicated supporters, aiming to revolutionize the way tickets are allocated for the most sought-after home and away games. The scheme's inception stems from a comprehensive consultation process, where fans shared their desire for a structured points system, emphasizing regular attendance and engagement.
The Mariner Priority Points scheme is a testament to the club's commitment to transparency and fairness. It introduces a points-based system that rewards supporters for their unwavering loyalty and active participation throughout the season. This approach not only acknowledges the dedication of long-standing fans but also provides an inclusive pathway for new and younger supporters to engage with the club.
The scheme's mechanics are designed to be straightforward and rewarding. Supporters can earn points through various activities, including purchasing season tickets, memberships, and attending home and away fixtures. For instance, attending a home fixture, whether it's a league match, FA Cup tie, or pre-season friendly, earns 10 points. Away fixture attendance is also recognized, with 10 points awarded for each allocated ticket. Additionally, releasing season ticket seats for resale contributes to the points accumulation.
One of the key strengths of this scheme lies in its emphasis on fair allocation and transparency. By ensuring that points are awarded to the supporter attending the fixture, the system promotes a sense of ownership and engagement. This approach also encourages fans to release their seats when unable to attend, maximizing attendance and creating a vibrant atmosphere at Blundell Park.
The Mariner Priority Points scheme is not just about points; it's about building a community. By recognizing and rewarding consistent attendance, the club fosters a culture of loyalty and participation. This initiative also serves as a bridge between generations, allowing new supporters to integrate into the existing fan base and experience the club's rich history and traditions.
Looking ahead, the club and the Mariners Trust plan to continuously refine the scheme based on feedback and evolving needs. This commitment to improvement ensures that the Mariner Priority Points scheme remains a dynamic and responsive system, catering to the diverse preferences of the supporter base.
In conclusion, the Mariner Priority Points scheme represents a significant step forward in fan engagement and ticketing fairness. It embodies the club's dedication to its supporters and their feedback, creating a more inclusive and rewarding experience. As the scheme evolves, it promises to strengthen the bond between the club and its fans, fostering a vibrant and passionate community.
