Moses Sitati, the newly appointed Country Director for Kenya at Eastrise Group, is a seasoned professional with two decades of experience in various sectors. His journey began with organizations like USAID, Microsoft, Nokia, the United Nations, and Kenya's Ministry of Planning and National Development. Sitati's expertise lies in mobilizing private capital for Small and Medium Enterprises (SMEs) in Kenya and East Africa, having successfully raised over Sh83 billion. The Star interviewed him to gain insights into the investment climate and his plans for the region.
Eastrise Group, a strategy and insights firm, aims to bridge Africa and Europe by shaping business models, driving capital flows, and fostering transformative partnerships. Sitati's role is crucial in aligning these goals with the local market and investors. The interview delves into his strategies for attracting investment, supporting local businesses, and fostering economic growth in the region.
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