Bold claim: Node Group has just earned the crown as PR Agency of the Year at the 2025 PRAU Excellence Awards, signaling a major milestone as it nears its 10th anniversary. But here’s where it gets controversial: is this win a reflection of sustained innovation across the broader Ugandan PR landscape, or does it underscore a consistent focus by PRAU on a select set of agencies?
Kampala, Uganda | The Independent reports that Node Group was named Best PR Agency of the Year at the 9th PRAU Excellence Awards, held on December 4, 2025, at Protea Hotel in Kampala. The firm also earned a Certificate of Recognition for Best Social/Digital Communication Campaign, marking a notable achievement on the eve of its forthcoming decade in operation.
Their winning submission highlighted the Node PR Fundi Masterclasses, along with the organization’s broader contributions to the public relations profession, cross-generational mentorship, ethical work practices, effective campaign execution, and personal development.
From January to May 2025, the PR Fundi Masterclass partnered with the African Public Relations Association (APRA) to deliver free online training for communications professionals across Africa.
In his remarks as Chief Guest, Solly Mollo, the South African High Commissioner to Uganda, commended the winners and praised PRAU for highlighting distinction in the field. He also encouraged PRAU to explore partnership opportunities with the South African Commission to boost mutual visibility through public relations.
PRAU President Irene Nakasiita emphasized the enduring value of the awards, noting they recognize outstanding work in Uganda’s public relations sector across multiple categories, providing a platform for organizations and practitioners to showcase and be celebrated for strategic, well-considered communication initiatives.
The ceremony, themed “Recognizing Innovation and Impact in Public Relations,” brought together communications professionals, corporate leaders, government officials, media practitioners, and experts from adjacent fields such as marketing and advertising. Thirteen winners were announced across thirteen categories.
Reacting to Node Group’s victory, CEO Ian Rumanyika stated, “These awards will motivate us to continue pushing boundaries and delivering work that drives real impact.” He added, “Our philosophy is to move beyond traditional PR approaches and offer an ecosystem of data-driven, strategically focused services in PR management and marketing.”
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