Get ready for a wild ride back to the heyday of decadence! 🌟
The iconic Standard Hotel, once a hub of outrageous parties and performances on the Sunset Strip, is rising from the ashes. But this time, it's getting a glamorous makeover. 🌟
Originally the Thunderbird Motel, the hotel was transformed by Andre Balazs into a millennial hotspot, attracting budget-conscious trendsetters from 1999 until its closure in 2021. Now, enter hotelier Ian Schrager, ready to revive the property with a blend of accessibility and sophistication.
Introducing Public West Hollywood, set to open in 2026, just a mile away from Schrager's West Hollywood Edition. This new hotspot joins its siblings in New York and Miami, offering a sleek and stylish 137-key retreat designed by Schrager and British architect John Pawson.
The hotel's centerpiece? A vibrant social-hub lobby, a lush 16,000-square-foot rooftop terrace with breathtaking views of LA, and a pool on the ground floor. But here's where it gets controversial: Schrager promises to maintain the hotel's original spirit while appealing to a diverse crowd.
"The Sunset Strip is the vibrant core of Southern California," he says, likening it to iconic streets in New York, Chicago, and Paris. But he adds a twist: "...with more possibilities and endless options." Schrager envisions a clientele of sophisticated, unique individuals from all walks of life, united by a shared spirit rather than demographics.
And this is the part most people miss: the hotel will feature not one but two restaurants and a dance floor, paying homage to the legendary Giorgio's disco. Schrager, a Studio 54 co-founder, plans a nightclub like no other: glamorous, immersive, and without flashing lights. Instead, it will focus on an unparalleled sound experience, encouraging non-stop dancing.
But wait, there's a catch. Amidst the promise of luxury for all, Schrager assures that the rooms will be soundproofed, addressing a common concern from the Standard's past.
Are you ready to experience this unique blend of accessibility and sophistication? Will Public West Hollywood live up to its promise of decadence and diversity? Share your thoughts in the comments below! 🌟
