When it comes to local radio stations with a rich history and loyal audiences, few stories are as compelling as the recent plans for 102.5 KMSO in Missoula and 107.9 KHDV in Darby/Hamilton, Montana. Todd Nixon's Sticks Media is making a bold move by acquiring these stations from Sheila Callahan & Friends Inc., signaling a new chapter that could reshape the local airwaves. But here's where it gets controversial—these stations went silent at the end of 2024 following the retirement of their long-time owners, leaving many fans wondering what’s next for their favorite stations.
Sticks Media has announced that it will purchase the stations for a total of $255,000, structured through a combination of a modest $100 upfront payment, monthly installments of $4,000 over the course of three years, and a percentage of the stations’ gross monthly sales—25%, to be precise—until the full purchase price is covered. Interestingly, the seller retains the right to match any potential sale of the stations within five years of the deal closing, adding a layer of complexity and potential for future negotiations.
The relaunch is scheduled for Monday, December 8, and fans can expect familiar faces and fresh ideas. KMSO will bring back its popular Hot Adult Contemporary format under the nostalgic banner of “102.5 Mountain FM,” rekindling memories of its past identity. Meanwhile, KHDV will undergo a complete transformation, replacing its previous classic hits identity known as “The Drive” with a brand-new format and personality—though specifics haven’t been disclosed yet.
Todd Nixon expressed his enthusiasm, emphasizing the importance of these stations’ deep-rooted histories and the strong loyalty they have cultivated over the years. He also extended heartfelt thanks to Sheila Callahan and Max Murphy, acknowledging their invaluable support and partnership throughout this process. Their guidance has been instrumental in guiding these stations toward their next chapter.
And this is the part most people miss—the future of local radio isn’t just about relaunching stations; it’s about revitalizing community connections and adapting to changing media landscapes. Are these changes a step forward, or do they risk losing the essence that made these stations beloved in the first place? What’s your take—are you excited to see these stations come back, or do you think some traditions are better left untouched? Share your thoughts below.
